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Create a Better Video Strategy — Faster
How to create a contemporary video strategy is the only guide you need to create videos better, faster, and cheaper in today’s economy.
Get the best strategy and insights from our partners at HubSpot, Descript, and the Storyblocks in-house team.
You'll discover the 7 essential components of a successful video strategy and get step-by-step tips.
Kyle Denhoff
Director of Marketing, HubSpot
"Define your objective in one sentance and make it as direct and simple as possible."
Ryan Vig
Marketing Leader, Descript
"It’s about empowering more of your team to create or edit content”
Kaitlyn Rossi
Senior Producer, Storyblocks
"Think about what the broader business goals are, and make sure your metrics are staying close to those objectives.”
Lara Unnerstall
Video Producer, Descript
"Focus on one thing and have a reason why you’re focusing on that thing."
Lauren Zoltick
Director of Performance Marketing, Storyblocks
"With your audience, don’t make stereotypical assumptions. Business people aren’t only on LinkedIn. Gen Z isn’t only on Tik Tok."
Kyle Denhoff
Director of Marketing, HubSpot
"Define your objective in one sentance and make it as direct and simple as possible."
Lara Unnerstall
Video Producer, Descript
"Focus on one thing and have a reason why you’re focusing on that thing."
Ryan Vig
Marketing Leader, Descript
"It’s about empowering more of your team to create or edit content.”
Lauren Zoltick
Director of Performance Marketing, Storyblocks
"With your audience, don’t make stereotypical assumptions. Business people aren’t only on LinkedIn. Gen Z isn’t only on TikTok."
Kaitlyn Rossi
Senior Producer, Storyblocks
"Think about what the broader business goals are, and make sure your metrics are staying close to those objectives.”
Kyle Denhoff
Director of Marketing, HubSpot
"Define your objective in one sentance and make it as direct and simple as possible."
Lara Unnerstall
Video Producer, Descript
"Focus on one thing and have a reason why you’re focusing on that thing."
Ryan Vig
Marketing Leader, Descript
"It’s about empowering more of your team to create or edit content.”
Lauren Zoltick
Director of Performance Marketing, Storyblocks
"With your audience, don’t make stereotypical assumptions. Business people aren’t only on LinkedIn. Gen Z isn’t only on TikTok."
Kaitlyn Rossi
Senior Producer, Storyblocks
"Think about what the broader business goals are, and make sure your metrics are staying close to those objectives.”
Kyle Denhoff
Director of Marketing, HubSpot
"Define your objective in one sentance and make it as direct and simple as possible."
Lara Unnerstall
Video Producer, Descript
"Focus on one thing and have a reason why you’re focusing on that thing."
Ryan Vig
Marketing Leader, Descript
"It’s about empowering more of your team to create or edit content.”
Lauren Zoltick
Director of Performance Marketing, Storyblocks
"With your audience, don’t make stereotypical assumptions. Business people aren’t only on LinkedIn. Gen Z isn’t only on TikTok."
Kaitlyn Rossi
Senior Producer, Storyblocks
"Think about what the broader business goals are, and make sure your metrics are staying close to those objectives.”
Create a Better Video Strategy — Faster
How to create a contemporary video strategy is the only guide you need to create videos better, faster, and cheaper in today’s economy.
Get the best strategy and insights from our partners at HubSpot, Descript, and the Storyblocks in-house team.
You'll discover the 7 essential components of a successful video strategy and get step-by-step tips.
Kyle Denhoff
Director of Marketing, HubSpot
"Define your objective in one sentance and make it as direct and simple as possible."
Lara Unnerstall
Video Producer, Descript
"Focus on one thing and have a reason why you’re focusing on that thing."
Ryan Vig
Marketing Leader, Descript
"It’s about empowering more of your team to create or edit content.”
Lauren Zoltick
Director of Performance Marketing, Storyblocks
"With your audience, don’t make stereotypical assumptions. Business people aren’t only on LinkedIn. Gen Z isn’t only on TikTok."
Kaitlyn Rossi
Senior Producer, Storyblocks
"Think about what the broader business goals are, and make sure your metrics are staying close to those objectives.”
Kyle Denhoff
Director of Marketing, HubSpot
"Define your objective in one sentance and make it as direct and simple as possible."
Lara Unnerstall
Video Producer, Descript
"Focus on one thing and have a reason why you’re focusing on that thing."
Ryan Vig
Marketing Leader, Descript
"It’s about empowering more of your team to create or edit content.”
Lauren Zoltick
Director of Performance Marketing, Storyblocks
"With your audience, don’t make stereotypical assumptions. Business people aren’t only on LinkedIn. Gen Z isn’t only on TikTok."
Kaitlyn Rossi
Senior Producer, Storyblocks
"Think about what the broader business goals are, and make sure your metrics are staying close to those objectives.”
Kyle Denhoff
Director of Marketing, HubSpot
"Define your objective in one sentance and make it as direct and simple as possible."
Lara Unnerstall
Video Producer, Descript
"Focus on one thing and have a reason why you’re focusing on that thing."
Ryan Vig
Marketing Leader, Descript
"It’s about empowering more of your team to create or edit content.”
Lauren Zoltick
Director of Performance Marketing, Storyblocks
"With your audience, don’t make stereotypical assumptions. Business people aren’t only on LinkedIn. Gen Z isn’t only on TikTok."
Kaitlyn Rossi
Senior Producer, Storyblocks
"Think about what the broader business goals are, and make sure your metrics are staying close to those objectives.”